Understanding your content, your preferences, and your mode of expression are vital for building your speaker brand. This isn’t about following someone else’s model — it’s about designing a path that aligns with your energy, your audience, and your way of connecting.

Sue shares her own journey from camera-shy to keynote speaker, and encourages you to tune into what feels expansive, aligned, and just the right amount of scary-in-a-good-way.

🔑 Key Takeaways:

• Get clear on three things:
  • What is your depth of knowledge and experience?
  • How excited are you to teach and share it?
  • How do you want to express it — in-person, online, 1:1, group?
• Your “mode of expression” matters — lean into what actually feels good for you.
• Sue’s speaker path included:
  • Showing up in marketing videos
  • Creating sales videos
  • Doing coaching (1:1 and group)
  • Hosting in-person workshops
  • Broadcasting live online
  • Keynote speaking
• You don’t have to follow her order — your growth can be nonlinear.
• Visualizing your future speaker path helps you align your actions and gain clarity.

📝 Workbook Prompt (pages 12-13):

Map your speaker path.
What modes of expression feel most natural and exciting to you?
Create a vision — not just of the big stage, but of the next right step.