This lesson is where your outline starts to flex. Once you've built the bones of your talk — 20 to 30 solid bullet points — you're sitting on way more than just a talk. You’re sitting on potential products, and Sue walks you through exactly how to expand those points into workshops, classes, books, templates, or coaching programs.

We’re not just building a talk — we’re building an empire, bullet by bullet.

🔑 Key Takeaways:

• A talk should have:
  • 10–20 bullet points for shorter talks or motivational content
  • 20–30 bullet points for workshops or in-depth trainings
• Check your list: Is the order right? Is the flow logical? Anything missing or out of place?
• Bullet points can become:
  • Slides for a keynote
  • Chapters in a book
  • Modules in a course
  • Topics for a digital product or template
  • Coaching program framework
• Try flipping your content:
  • Turn your vertical list into horizontal section headers
  • Expand on each one — now they’re titles, chapters, or modules
• Some bullets will naturally expand into robust content — others might be slim. That’s your clue to either go deeper or combine it with something else.

📝 Workbook Prompt (pages 23-24):

Choose 10–30 bullet points for a topic.
Then:

1. Flip each bullet into a section title.
2. Write sub-points or content underneath each one.
3. Ask yourself: Could this be a product? A class? A full-on course?

The possibilities are already inside your outline — this is how you bring them to life.