This lesson is all about using time as your secret weapon. We’re talking timelines, pacing, and structuring your talk or course so that your content lands and actually fits in the time you’ve got.

We’ll cover how to break down your content based on the format (keynote, sales video, live workshop, etc.), and how to reverse-engineer timing to hit every main point with clarity and confidence.

🔑 Key Takeaways:

• Use average speech time to guide planning (e.g. 1 hour = ~8,000-10,000 words).
• Don’t write a script just to read it — instead, write it out if needed, then pull key bullet points to stay fluid and engaging.
• Map your minutes: 20 bullet points over 1 hour = 3 minutes per point.
• Use time to frame a challenge or product: “28 days of…” is structure people love.
• People don’t buy information — they buy structure, steps, and clarity.

📝 Workbook Prompt (pages 27-29):

Plan a talk or video:

• What’s the total time?
• How many main points?
• What’s your pacing per point?
  Practice speaking it through and adjust until it feels strong, not rushed or thin.