In this lesson, we'll tackles a big question so many entrepreneurs get stuck on: "Do I have to be an expert?" Sue's answer is nuanced and powerful — no, you don’t have to know everything — but yes, you do need to recognize and own the things you’ve already mastered.

She walks you through a personal inventory of your lived experience and how each thing you’ve learned can become something you teach. This is about owning your story, seeing the value in your path, and realizing you’re way more equipped than you think.

🔑 Key Takeaways:

• You don’t need a certification to be credible — your lived experience is your expertise.
• Start by mapping your personal mastery timeline — each step in your business journey likely holds a teachable gem.
• You don’t know how much you know until you try to teach it.
• Get feedback from others — a casual focus group can give surprising insight into how people perceive your brand and strengths.
• Identify what you’re naturally good at, what problems you solve, and what you’ve done that others struggle with — that’s your gold.

📝 Workbook Prompt (pages 4-7):

Make your “Mastery Map.”
List out everything you’ve learned and mastered in your business journey — from mindset to marketing. Then, ask 3-5 trusted people for outside perspective: What do they see you as the go-to person for?