In this lesson, we dive into a simple but powerful method for unsticking your content and getting out of your own way. If you’ve ever sat down to “create content” and immediately felt overwhelmed or blank… this challenge is your reset button.

You’ll learn how to generate real, usable material by focusing on the questions, problems, and objections your audience actually has — instead of trying to sound clever or perfect.

🔑 Key Takeaways:

• Most people get stuck because they’re starting from a blank page — not from real life.
• The Content Challenge flips that:
  • 10 Questions you’re asked (or wish people would ask you)
  • 10 Problems you’ve solved for yourself or others
  • 10 Objections you hear about buying, committing, or moving forward
• Even if you don’t hit 10 in each, that’s okay — just start. 2–3 of each is enough to build serious momentum.
• These lists become the foundation for:
  • Talks
  • Posts
  • Offers
  • Courses
  • Sales pages
  • Literally anything

📝 Workbook Prompt (pages 16-17):

Take the challenge:

1. Write 5–10 questions you’re asked often (or want to be asked)
2. Write 5–10 problems you solve
3. Write 5–10 objections or hesitations you hear

Then look for patterns, overlaps, or themes. That’s your content gold.